Digital Channels SearchSocialProgrammatic
REVLO MARKETING · BUDGET & ROI
Don't just track the budget. Manage its commercial impact.
Revlo Marketing unifies planned budget, actual spend, year-end forecast, channel performance, event cost and revenue contribution on one hospitality-native decision surface.
MARKETING DECISION SURFACE
PLAN · ACTUAL · FORECAST — Approved budget, tracked spend and current year-end view on one decision surface.
PLAN Approved
ACTUAL 67%
FORECAST 104%
Which spend produces results, which channel or market needs a budget shift, and where does year-end budget risk form?
Explainable AI suggestion: continue Germany digital budget or shift to roadshow. Rationale, source, confidence, risk and expected impact stay visible. CONTINUE · REDUCE / SHIFT · SEND FOR APPROVAL — authority stays with you.
Budget Actual Forecast ROI & ROAS Market & Agency Events & Sales Calls Multi-Property AI Insights
Fairs & Roadshow BoothTravelAttendance
Market Impact Executive Decision
MARKETING DECISION SURFACE
One decision surface from spend source to commercial outcome.
FROM SPEND SOURCE TO COMMERCIAL OUTCOME
Digital Channels Search · Social · Programmatic
Fairs & Roadshow Booth · Travel · Attendance
Sales Call & Representation Agency · B2B · Hospitality
Lead & Booking CPL · CPB · Conversion
Revenue Contribution Revenue · Pace · Pickup
Market Impact Continue · Reduce · Shift
EXPLAINABLE AI
Which spend produces results, which channel or market needs a budget shift, and where does year-end budget risk form?
CONTINUE REDUCE / SHIFT SEND FOR APPROVAL
Why Revlo Marketing
Build the budget. Track actuals. See year-end from today.
Budget plan, actual spend and revised year-end forecast stay in one decision chain. Variances become visible by main group, market, hotel and time breakdown.
PlanBuild the annual budget by main group, market, hotel, channel and event.
ActualMatch realized spend via file import or system connections.
ForecastProduce year-end forecast from spend pace, seasonality and planned activities.
ImpactLink spend to lead, booking, revenue and market contribution with suitable sources.
CORE DIFFERENCE
A marketing budget is not an expense sheet — it is a decision table.
Budget and finance discipline
Planned, actual, revised forecast, remaining budget, variance, approval and audit trail. PLAN · ACTUAL · FORECAST.
Hospitality commercial reality
Hotel, market, country, city, agency, channel, campaign, event and representative breakdown. HOSPITALITY-NATIVE.
Digital and field together
Alongside search and social spend: fair, workshop, roadshow and sales-call costs. ONLINE + OFFLINE.
One decision chain
From “how much did we spend?” to “what result formed and what should we do now?”. BUDGET → IMPACT → ACTION.
ONE DECISION CHAIN
Build the budget. Track actuals. See year-end from today.
Budget plan, actual spend and revised year-end forecast stay in one decision chain. Variances become visible by main group, market, hotel and time breakdown.
- 01
Plan
Build the annual budget by main group, market, hotel, channel and event.
- 02
Actual
Match realized spend via file import or system connections.
- 03
Forecast
Produce year-end forecast from spend pace, seasonality and planned activities.
- 04
Impact
Link spend to lead, booking, revenue and market contribution with suitable sources.
- 05
Action
Start continue, reduce, budget shift, review or approval.
END-TO-END PLATFORM SCOPE
One marketing budget from digital spend to field sales.
Digital Channel Studio
Read budget with performance across search, social, video, programmatic, metasearch and CRM. Track media efficiency with Impression, CTR, CPC, CPL, CPB and ROAS.
Fair · Workshop · Roadshow
Manage booth, attendance, stay, travel and follow-up cost by event and market. Track activities by time, status and budget with Calendar, Kanban, Participant and Event ROI views.
Sales Call & B2B
Tie agency visits, operator meetings, road plans and expected commercial potential to budget. See field plans and follow-ups with Route, Representative, Conflict and Follow-up signals.
Representation Hospitality
Track influencer, agency, guide, DMC, group, sales-support and guest hospitality costs. Read representation cost in commercial context by PAX, Agency, Hotel and Market.
Travel & Per Diem
Manage flights, stay, transfer, visa, per diem and other expenses with country rules. Complete true activity cost with Per Diem, Document, Rule and Total Cost controls.
Other Marketing Expenses
Promotion, gifts, web and software, co-op campaigns, agency support and custom expense groups. Move your existing budget structure with Flexible Schema, Custom Columns, Excel Import and Mapping.
MULTI-PROPERTY DECISION STRUCTURE
Carry every spend to the right hotel, market and commercial context.
Allocate shared marketing costs across group hotels in a controlled way; make all analyses comparable with the same dimension dictionary. 100% control: under- or over-allocation is flagged before send-for-approval.
Decision dimensions
Hotel & Group, Market & Country, City & Agency, Channel & Campaign, Event & Representative, Month · Week · Day, Plan · Actual · Forecast and Currency & FX — comparable decision dimensions in single-property or consolidated view.
Hotel Allocation
Distribute shared campaign and activity costs to properties with a defined method; keep total ratio and posted amount under control. Allocate by revenue share, room count, lead contribution or manual ratio.
Dictionary consistency
Fix missing dates, bad FX, duplicate rows and market–agency–hotel dictionary mismatches. Make all analyses comparable with the same dimension dictionary.
Audit trail
Audit trail on amount, date, FX and status changes; document and invoice access control; role-based access and visibility; budget revision and approval chain.
ROI & COMMERCIAL CONTRIBUTION
Not “what did we spend?” — “what result did it produce?”
Digital campaigns, field activities and shared marketing costs are evaluated with lead, booking and revenue contribution when suitable source links exist. Data accuracy principle: ROI, ROAS, booking and revenue contribution are shown as definite results only when related sources and attribution rules are defined. Missing links are clearly labeled as estimate or scenario.
- 01 Channel efficiency
Monitor media performance with impression, click, CTR, CPC and CPM.
- 02 Lead cost
Interpret lead and booking counts together with CPL and cost-per-booking.
- 03 Revenue contribution
ROAS, ROI, direct bookings and — when available — assisted revenue impact.
- 04 Market decision
See which market or channel needs continue, reduce or budget shift.
- 05 Event ROI
Tie fair, roadshow, workshop and sales-call cost to follow-up and revenue potential.
- 06 Lagged attribution
Evaluate bookings that form weeks after an event or B2B touch within a suitable window.
- 07 Revenue context
Interpret spend with commercial outcomes via pace, pickup and market-performance links.
- 08 Decision history
Keep suggestion, approval, rejection, budget revision and realized outcomes traceable.
FIELD & B2B OPERATIONS
Don't separate the marketing calendar from budget and commercial follow-up.
Event Planning
Manage activities by time, status and budget with calendar, kanban and table views. Fair · Workshop · Roadshow · Sales Call; participant, market, city and hotel info; Planned · Pending approval · Approved · Completed; daily, weekly and monthly expense views.
Road Planner & B2B
Build the field plan in a representative × day structure; see conflicts and touches that need follow-up. Agency, tour operator and DMC visits; representative, date, route and contact type; meeting outcome and expected revenue potential; follow-up task and opportunity view.
Travel & Per Diem
Complete true activity cost with flights, stay, transfer, visa, per diem and other expenses. Country-based daily per-diem rules; missing document and rule-breach alerts; person, day, route and event matching; budget and actual reconciliation.
From Event to Revenue
Evaluate not only attendance cost but tracked lead, contract and booking potential. Post-event follow-up discipline; expected and realized contribution; market- and agency-based event score; next-period decision support.
FIELD INTELLIGENCE
Turn every meeting into commercial memory. Turn field comments into market signals.
Agency visits, tour-operator meetings, fair conversations and field activities are managed with participants, outcomes, open follow-ups, commercial potential and budget impact. Field work becomes a traceable commercial process — not a calendar leftover. “Demand for family rooms is rising in the relevant market. Price perception is positive; however more flexible child policy and additional sales support for certain periods are expected. A follow-up meeting should be planned.” Public product principle: the system shows suggested signals from meeting notes; it does not create commercial records, budget decisions or automatic actions without user confirmation.
Activity
Fair, roadshow, sales call, agency visit or operator meeting. Structured record with activity type, commercial party, market context and related property.
Meeting Outcome
Participants, topic, relationship status and agreed headlines. Commercial context with Watch · Follow Up · Proposal · Opportunity · Close outcomes.
Open Follow-up
Track task, owner, due date and close status. Open tasks and decision rationale survive even when representative or team changes.
Commercial PotentialImpact
Classify opportunity in market, agency, property and product context. Carry budget, revenue contribution and next-period decision outcomes.
Market Signals
Free-text meeting notes can be classified into structured commercial signals such as market trend, agency expectation, price perception, product demand and operational risk. Outputs are approved with user review.
Institutional record
Meeting and follow-up info moves from personal notes to institutional commercial record. Activity cost, meeting outcome and tracked potential stay in the same context; which event and relationship types to replan becomes visible.
MEETING NOTES → MARKET SIGNALS
Turn field comments into market signals.
Free-text meeting notes can be classified into structured commercial signals such as market trend, agency expectation, price perception, product demand and operational risk.
Market Trend Market
Change in demand direction, period, destination or guest segment.
Agency Expectation Follow-up
Need for sales support, campaign, product, terms or commercial partnership.
Price & Value Perception Price
Field feedback that price is perceived as high, balanced or competitive.
Product Demand Product
Demand signal for room type, package, child policy, period or market.
Risk & Blocker Risk
Operational and commercial blockers that can affect sales or campaign outcomes.
Follow-up Action Task
Task, owner, due date and link to related Revenue or Marketing decisions.
Public product principle: the system shows suggested signals; it does not create commercial records, budget decisions or automatic actions without user confirmation.
AI-SUPPORTED DECISION
It recommends. It explains why. Authority stays with you.
Year-End Forecast
Estimates budget close using prior periods, spend pace, seasonality and planned activities.
Overrun & Anomaly
Flags unusual amounts, missing dates, bad FX, duplicate records and unexpected spend pace.
Channel Optimization
Suggests review and budget scenarios on low yield, rising cost or weakening conversion signals.
Market Shift
Interprets spend–yield by market; shows alternative allocation and likely impact.
Event Evaluation
Evaluates fair, roadshow and sales-call cost with tracked opportunity and revenue potential.
Explainable Suggestion
Every suggestion shows rationale, sources used, confidence, risk and expected impact.
REVLO ECOSYSTEM
Works standalone. Stronger inside Revlo Revenue & Commercial.
Revlo Marketing can be used as a separate marketing budget and ROI platform — separately licensable as a STANDALONE PRODUCT for budget, actuals, forecast, digital channel, events, field sales, allocation, approval and reporting. Under Revlo Revenue & Commercial as a PLATFORM CAPABILITY / ADD-ON, budget decisions move into a wider commercial context with revenue, market, booking and guest signals.
Revlo Revenue & Commercial Platform
Standalone Revlo Marketing is separately licensable for budget and ROI; with Revlo Revenue & Commercial, Marketing outputs work on the same commercial spine as revenue, yield, sales, direct booking and market intelligence decisions.
- STANDALONE PRODUCT
- PLATFORM ADD-ON
- One commercial spine
Revlo Revenue
Strengthens the revenue context of marketing spend with pace, pickup, budget and market performance.
- Pace
- Pickup
- Budget
Revlo Booking
Provides data to evaluate digital campaign and direct booking outcomes with a suitable attribution model.
- Direct booking
- Attribution
Revlo Connect & Voice AI
Makes follow-up outcomes of leads and touches from campaigns, fairs or sales activity visible.
- Lead follow-up
- Touch history
Revlo Reputation
Enriches market and campaign decisions with guest perception, topic and sentiment trends.
- Sentiment
- Topics
MindCore & Insight Studio
Supports shared data model, explainable suggestion, executive summary and decision tracking.
- Explainability
- Exec summary
PRODUCT DISCIPLINE
Bring marketing, sales, revenue, finance and management onto the same source of truth.
Each role reads the same data with its own decision question; budget revision, field follow-up, approval, documents and change history stay on record. EASY START — Begin with your existing Excel budget: 01 Upload the file — load current budget and historical actual files. 02 Map fields — define main group, market, agency, hotel, channel and period columns. 03 Check quality — fix missing dates, bad FX, duplicate rows and dictionary mismatches. 04 Build the decision model — start plan, actual and forecast views on an approved data base.
Marketing Director
Which market, channel and activity should I allocate budget to?
- Budget mix
- Channel ROI
- Forecast
General Manager
Where do year-end risk and commercial contribution form?
- Year-end risk
- Commercial impact
Finance / Controller
Are plan, actuals, documents, FX and approval aligned?
- Variance
- Audit
- Excel import
Sales & Marketing
Did fair, roadshow, sales call and B2B work return?
- Field notes
- Leads
- Follow-up
Revenue Manager
Which market's spend converts into pace, pickup and revenue?
- Pace
- Pickup
- Market
Digital & E-commerce
Did ad spend convert into lead, booking and commercial outcome?
- CPC
- CPL
- ROAS
Product position and scope
Frequently Asked Questions
Product position and scope.
Yes. Current budget and actual files can be imported by mapping to Revlo fields. Missing dates, bad FX, duplicate records and market–agency–hotel dictionary mismatches are checked; rows that need fixing are shown to the user.
No. Alongside digital channels it also manages fair, workshop, roadshow, sales call, representation hospitality, influencer, agency support, travel, per diem, promotion, gifts, web and software marketing expenses.
Its primary role is marketing budget, actuals, forecast, performance and commercial-impact management. Campaign, lead or guest data can be used as decision and attribution context via related system connections.
Shared costs can be allocated to hotels with defined methods such as manual ratio, room count, revenue share or — when suitable — lead/booking contribution. Total ratio and posted amount are controlled and recorded.
Digital channel, booking, lead, revenue and event follow-up data are linked with project-scope source connections and attribution rules. Where data is missing, results are clearly labeled as estimate or scenario.
Yes. Event cost, participants, travel, leads, follow-up tasks, expected or realized commercial contribution and lagged attribution can be evaluated together.
Not in an uncontrolled way. The system may suggest a budget-shift or optimization scenario; an authorized user reviews and approves, edits or rejects.
Yes. Revlo Marketing can be used as a standalone product. Inside Revlo Revenue & Commercial, marketing decisions work in a wider context with revenue, sales, booking, market intelligence and guest signals.
No. Revlo can extract suggested topic, market, price perception, demand and follow-up signals from meeting notes. Without user confirmation, definitive commercial records, budget changes or automatic actions are not applied.
Turn marketing budget into a commercial decision.
Evaluate plan, actuals, forecast, digital performance, event cost, multi-property allocation and revenue contribution on one marketing decision platform.
Excel Start Import
Upload current budget and historical actual files; map them to Revlo fields. Pilot Scope
Define channel, market, agency and hotel scope together. Impact ROI
Read CPL, CPB, ROAS and revenue contribution on the same screen.